Award-winning Art Director + Copywriter
Unconventional Creative
WHO AM I?
HELLO!
I am Maura Chandler. I am an Unconventional Creative that loves the conceptual and the curious. I am a “what if…” enthusiast that blends cheeky ideas with strategic activations, animated pitches, and pleasing-to-the-eye(s) designs. My passion is for curating the vibes, if you will.
Currently looking for Art Director roles that open me to a variety of experiences and projects that are inspiring, challenging, and maybe even playful.
RESUME
THE WORK
MICROSOFT
UNITED STATES POSTAL SERVICE
THE HUMAN BEAN
MICROSOFT
BANNERS ON BANNERS
WHAT:
Create adaptable banners that highlight the new UI/UX look for Microsoft 365 (and are cohesive with our M365 Copilot video campaign we are currently producing.)
MY ROLE:
Picture it: A super tight deadline, crazy client asks, ever-adapting brand design, and a message from a PM asking if you have any free time. Opportunity knocks in the form of a teams dm.
I eagerly jumped in working on banner designs and concepts to help the team progress this M365 campaign. In tandem with the M365 video creative, we started pitching banner designs to match, highlighting their new UX/UI look while Microsoft’s internal team was still redesigning their brand themselves. Several rounds later, we eventually got there with flexible designs, where the messaging can be easily edited to be more personalized for their target audience. Allowing for the client to be able to have countless versions and eventually animate the adaptable banners as well.
UNITED STATES POSTAL SERVICE
SALES ENABLEMENT OR BUST
WHAT:
Sales Enablement for USPS prioritized showing off the importance and necessity of print, especially direct mail, for modern marketing today. The consistent challenge with Sales Enablement is how to make the various forms of content and services (visually) engaging, yet (strategically) useful.
MY ROLE:
Through USPS, I was able to work on a wide range of projects and KEEP PRINT ALIVE!
Sales Enablement had structure that allowed me to learn guidelines quickly, but also had bursts of fun that allowed me to be adaptive within my creative work like fancy pitch decks, stunning sell sheets, animated storytelling for their USPS Marketing Education Platform, and (a love letter of) a booklet to win back the hearts and trust of shipping retailers.
THE HUMAN BEAN
COFFEE IS THE CUTEST
WHAT:
Create a year’s worth of campaign creative that make the LTO drinks the heroes, help the brand reach a younger audience, and feels original to the brand, yet on trend within the coffee industry.
MY ROLE:
This was the first New Client pitch I was a part of and won!
We were caffeinated and excited, jumping into the campaign creative, designing window clings, pitching activations, and building relationships with our new client. It was great collaborating with the client and learning their taste. Each brief, we focused on a young, trendy, playful approach and our client really appreciated the world building around each campaign concept. I was able to gain more and more responsibility on the creative for this account, eventually leading pitches, campaign creative, and directing photoshoots and a video with the ACD.